The world of projection mapping is alive and teeming with innovation at every turn. This versatile medium is proving time and time again that 3D art projections are here to stay and central to our modern digital landscape of themed attractions. Read on for our top five tips on how to utilise this medium to engage and enhance the guest experience from the start.
Interactive Projection Mapping
Visitors want excitement and surprise, they demand wonder and intrigue, but above all, personalisation. The best way to immerse guests into a narrative that is personal to them is through fusing together artistic expression with technologies that let them take control. This can be done through a myriad of techniques including touch interfaces, motion sensors or even facial recognition. Themed attractions can use this to create games, responsive storytelling elements or allow visitors to leave their mark on the projection itself.
Think Outside The Box
Traditionally, projection mapping was limited to buildings and exterior fascias but this is no longer the case. Now there is room for unbridled creativity so you can avoid hitting your creative peak. Themed attractions can utilise unconventional surfaces to draw visitors in and boost engagements at specific touchpoints of the narrative. Projection mapping when used on costumes, props, water, mist or even food combines to craft a surprising experience that will leave your guests in wonder.
Small is mighty!
We have seen an upward trend in the use of smaller projectors and precise mapping techniques projecting intricate detailed 3D art that transforms everyday objects into captivating displays. This opens doors for themed entertainment and attractions to add magical details to scenery, props and merchandise. Think of the possibilities!
Real-time effects
Forget the days of using pre-recorded content across the breadth of playlists. Variety keeps guests intrigued and real-time projection mapping allows for dynamic effects and audience interaction to take centre stage. Implementing real-time effects is the way forwards to personalising experiences, responding to weather changes or adapting to visitor flow. Integrating mixed-media programmed and real-time projection mapping with live performances is a sure fire way to add extra dimensionality to shows and retain your audience’s attention.
Combine with Augmented Reality (AR)
Augmented Reality and integrated mixed reality scenes prove to be ever popular. Imagine combining the physical world with virtual elements to create a truly blended experience for your audience. Themed attractions can use these technologies to add hidden details to their environments and spaces, create interactive challenges, layer up different worlds and even weave alternative narratives throughout the space.
By adopting these trends, themed attractions can take their visitor experience to a whole new level. Imagine a haunted house where guests trigger spooky effects with their movements, a historical exhibit where objects come alive with stories when approached, or a fantasy world where miniature projections make everyday items magical. The possibilities are endless!
Need some inspiration? Check out our projection mapping page.
