SERVICES
A film shoot for a television advert was designed around the brief “to show BMW cars in a new light” and extend their desirability to a wider public.
The advert was directed by Warren du Preez and Nick Thornton Jones in collaboration with laser artist Chris Levine and LCI’s high-quality production laser services for BMW’s ‘See How It Feels’ campaign.
A unique advert was created using unconventional lighting methods, which was widely appreciated by the creative community as well as BMW and their audience.
